Bachelor in Business Administration

Bachelor in Business Administration

Bachelors
·
4 years
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The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning, and management.

The performance outcomes that are required for the completion of the program include class participation, response to discussion questions, writing research papers, group assignments, case study analyses, project work, and Professional Learning Assessment and Comprehensive Learning Assessments.

BBA Program Learning Outcomes

The following are the educational Program Learning Outcomes for the Bachelor of
Business Administration:

  • Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
  • Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
  • Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
  • Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem- solving and decision-making
  • Illustrate the value of diversity when developing a global perspective
  • Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities 
  • Employ a sense of ethics and values which can be applied in a personal and professional environment
  • Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
  • Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

Curricular Structure

Course Structure of BBA Westcliff University

General Education

(16 × 3) = 48 Credits

Business Majors

(20 × 3) = 60 Credits

Concentration

(4 × 3) = 12 Credits

Total

120 Credits

Course Duration

Four years

General Education of BBA Westcliff University

  • English Composition
  • English Literature
  • College Algebra
  • Human Geography
  • Human Civilizations
  • Art History
  • World Politics
  • Introduction to Psychology
  • Human Development
  • Introduction to Sociology
  • International Relations
  • Introduction to Ecology
  • Environmental Science
  • Introduction to Communication
  • World Religions
  • Critical Thinking & Problem Solving

Business Majors

  • Foundations of Business 
  • Principles of Accounting 
  • Concepts of Microeconomics 
  • Concepts of Macroeconomics 
  • Introduction to Business Writing 
  • Introduction to Business Law Foundations of Statistics
  • Introduction to Organizational Behavior
  • Introduction to Leadership 
  • Principles of Marketing 
  • Essentials of Corporate Finance 
  • Introduction to Information Systems 
  • Fundamentals of Decision Making 
  • Introduction to Operations Management
  • Introduction to Sales Management
  • The Essentials of Entrepreneurship
  • Principles of Advertising
  • Introduction to Business Research
  • The Necessities of International Marketing & Culture
  • Development of Business Strategy

Financial Management

  • Financial Institutions & Market
  • Working Capital Management
  • Investment Decision
  • Corporate Financial Decisions

Marketing Concentration

  • Mass Media & Communications
  • Principles of Branding
  • Consumer Behavior

Human Resource Management Concentration

  • Performance Management
  • Fundamentals of Human Resource Management
  • Management of labor relations