Bachelor in Business Administration

Bachelor in Business Administration

4 years
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The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions and to start their own ventures in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management. Bachelor of Business Administration (BBA) program aims to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of the work environment.

Curricular Structure

Course Structure of BBA Westcliff University

General Education

(16 × 3) = 48 Credits

Business Majors

(20 × 3) = 60 Credits


(4 × 3) = 12 Credits


120 Credits

Course Duration

Four years

General Education of BBA Westcliff University

  • English Composition
  • English Literature
  • College Algebra
  • Human Geography
  • Human Civilizations
  • Art History
  • World Politics
  • Introduction to Psychology
  • Human Development
  • Introduction to Sociology
  • International Relations
  • Introduction to Ecology
  • Environmental Science
  • Introduction to Communication
  • World Religions
  • Critical Thinking & Problem Solving

Business Majors

  • Foundations of Business 
  • Principles of Accounting 
  • Concepts of Microeconomics 
  • Concepts of Macroeconomics 
  • Introduction to Business Writing 
  • Introduction to Business Law Foundations of Statistics
  • Introduction to Organizational Behavior
  • Introduction to Leadership 
  • Principles of Marketing 
  • Essentials of Corporate Finance 
  • Introduction to Information Systems 
  • Fundamentals of Decision Making 
  • Introduction to Operations Management
  • Introduction to Sales Management
  • The Essentials of Entrepreneurship
  • Principles of Advertising
  • Introduction to Business Research
  • The Necessities of International Marketing & Culture
  • Development of Business Strategy

Financial Management

  • Financial Institutions & Market
  • Working Capital Management
  • Investment Decision
  • Corporate Financial Decisions

Marketing Concentration

  • Mass Media & Communications
  • Principles of Branding
  • Consumer Behavior

Human Resource Management Concentration

  • Performance Management
  • Fundamentals of Human Resource Management
  • Management of labor relations