BBA (Marketing) with International Business - London Metropolitan University


London Metropolitan University

Management

4 year(s)


This highly vocational course will provide students with marketing knowledge and skills that can be applied in many different sectors and takes a progressive and critical approach to the ways in which organizations identify and respond to their customer’s needs.


Curricular structure

Year 1

  • Understanding Business Information
  • The Corporate Environment
  • Economics and Society
  • Fundamentals of Management

Year 2

  • Business Research and Decision Making
  • International Business and World Markets
  • Transnational Business Management
  • Leading Innovation and Entrepreneurship

Year 3

  • Strategy: Choices and Change
  • Management Investigation and Dissertation
  • Business without Borders
  • Organising and Managing across Cultures
  • International Finance and Trade
  • Services Marketing

Year 4

  • Creative Advertising and Copywriting (15 Cr)
  • Digital Marketing (15 Cr)
  • Brand Management (CIM Recognized)
  • Consumer Pub

Entry Requirements:

  • NEB 10+2 overall aggregate of 55% or 2.2 GGPA* and above, Year 12 English score 60% or 2.4 GPA* and above, and SLC Mathematics score of 50% above, or
  • 2 ‘A’ Level passes with minimum grades A to C or 3 ‘A’ Level passes with minimum grades D and above; and General Paper (A or AS Level) or English (A or AS Level) with Grade E and above.

Applicants who do not meet the above mentioned English requirements can substitute with the following English Tests: IELTS 5.5 and above (minimum score of 5.5 in each component) or Pearson Test of English Score above 47.

Students not meeting the Entry Requirements will have to pursue iAcademy’s University Foundation Certificate (UFC). UFC is a one year academic programme awarded by iAcademy (New Zealand) and articulated with advanced standing by London Metropolitan University (UK).

University Foundation Certificate Entry Requirements:

  • NEB +2 total aggregate of 45% or 1.8 GGPA* and above, and Year 12 English score of 45% or 1.8 GPA* and above, or
  • 2 ‘A’ level subject passes, and a pass in General Paper (A or AS Level) or English (A or AS Level) with Grade E and above.

Applicants who do not meet the above mentioned English requirements can substitute with the following English Tests: IELTS 4.5 and above or Pearson Test of English Score above 37.

Semester 1

  • Academic English for Undergraduate Study: 30 Credits
  • Undergraduate Study and Research Skills: 30 Credits
  • Foundational Mathematics: 15 Credits
  • Introduction to IT: 15 Credits

Semester 2

  • Academic English for Undergraduate Study: 30 Credits
  • Undergraduate Study and Research Skills: 30 Credits
  • Foundational Statistics: 15 Credits
  • Introduction to Business: 15 Credits

*All other qualifications are evaluated on a case-by-case basis by London Metropolitan University

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