BBA Business Analytics

BBA Business Analytics

4 years

The 4-year Bachelor of Business Administration program with a specialization in Business Analytics (BBA Business Analytics) is affiliated with Westcliff University, USA.

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The Business Analytics specialization within the Bachelor of Business Administration program delivers a comprehensive understanding of data-driven decision-making in the contemporary business landscape. This curriculum provides a harmonious mix of theoretical concepts and hands-on practical experience, ensuring students acquire the expertise necessary for effective data analysis and predictive modeling. Emphasizing both technical and managerial facets of data analytics, the program aims to prepare graduates to contribute to business success by leveraging informed insights.


Undergraduates from any discipline with passion for Finance and Technology

Curricular Structure

Core Courses

  • Foundation of Business
  • Principles of Accounting
  • Concepts of MicroEconomics
  • Concepts of MacroEconomics
  • Introduction to Business Writing
  • Introduction to Business Law
  • Foundations of Statistics
  • Introduction to Organizational Behavior
  • Introduction to Leadership
  • Principles of Marketing
  • Essentials of Corporate Finance
  • Introduction to Information Systems
  • Fundamentals of Decision Making
  • Foundations in Operations Management
  • Introduction to Sales Management
  • Essentials of Entrepreneurship
  • The Necessities of International Marketing & Culture
  • Principles of Advertising
  • Introduction to Business Research
  • Development of Business Strategy (Capstone)
  • Academic Communication
  • The Impact of Art: Visual, Media & Design
  • Composition 1
  • Creating a Sustainable World: Technology & Energy Solutions
  • Critical Thinking & Problem Solving
  • Composition 2
  • College Algebra
  • Psychology, Motivation & Decision-Making
  • Personal Finance
  • Speech, Debate and Ethics
  • Integrative Studies Capstone

Specialization / Elective Courses

  • Foundations of Business Analytics
  • Foundations of Predictive Analytics
  • Foundations of Big Data Analytics
  • Data Mining and Modeling
  • Quantitative Techniques for Business Analytics
  • Python for Business Analytics
  • Business intelligence and Data Visualization
  • Data Analysis and Reporting (Excel)
  • Digital Marketing Analytics/ Financial Analytics/Marketing Analytics/HR Analytics
  • Machine Learning and Artificial Intelligence