BBA Applied Arts and Design

BBA Applied Arts and Design

4 years
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BBA  Applied Arts and Design at King’s College is designed to provide students with business and management education that is coupled with a critical appreciation for Arts and Creativity. This course is designed to develop a creative entrepreneurial mindset by blending professional business skills highly desired by the industry with critical and dynamic parts of liberal arts education.  By undertaking this course students will hone their abilities to identify the prospects in developing innovative solutions and creating entrepreneurial ventures. 

The course will also enable students to manage the commercial power of creativity and to think strategically and conceptually in finding innovative ways to solve present day challenges. It supports the recognition of opportunities by identifying untapped market spaces in the creative industries and even helps the students to understand the challenges and opportunities that can arise when embarking upon a new business venture or when leading a period of change within an existing organization.

Curricular Structure

General Courses: (10 x3) = 30 credits

Business Courses: (20 x3) = 60 credits

Art and Design Major: (10×3) = 30 credits

Total: 120 credits

Course Duration: 4 years

General Courses

  • English Composition
  • English Literature
  • College Algebra
  • Art History
  • Sociology
  • Psychology
  • U.S. History
  • Introduction to Communication
  • Human Geography
  • Introduction to Ecology

Art and Design Major

  • Photography Basics and Beyond
  • Art of Film Making
  • Color Theory and Psychology
  • Music Majors and Fundamentals
  • Art of Fine Art
  • Art as Entrepreneurship
  • Craft of Writing
  • Graphic Design and Digital Creation
  • Creativity and Innovation

Business Courses

  • Foundations of Business
  • Principles of Accounting
  • Concepts of Microeconomics
  • Concepts of Macroeconomics
  • Introduction to Business Writing
  • Introduction to Business Law
  • Foundations of Statistics
  • Introduction to Organizational Behavior
  • Introduction to Leadership
  • Principles of Marketing
  • Essentials of Corporate Finance
  • Introduction to Information Systems
  • Fundamentals of Decision Making
  • Intro to Operations Management
  • Introduction to Sales Management
  • The Essentials of Entrepreneurship
  • The Necessities of International Marketing & Culture
  • Principles of Advertising
  • Introduction to Business Research
  • Development of Business Strategy

Students will also submit one of these papers as a part of the course

  • Applied Research Report
  • Internship Reflection Report