Offering Colleges
The media consumption pattern in Nepal is changing at an unprecedented rate as increasingly people are turning to digital technologies and channels for information. The use of internet is increasing by leaps and bounds thanks to thousands of smartphone users joining the fray of internet consumers every month. King’s College, being a forerunner in world-class education promotes the entrepreneurial spirit in students on a continuous basis to bridge the gap between what the digital media industry needs and what we can offer.
Students of BBA Digital Marketing will gain detailed understanding of the overall business landscape and concepts exclusive to digital marketing, for example, search engine optimization (SEO), social media marketing (SMM), web data analysis, digital analytics etc.
Opportunities for digital marketers is vast. With new innovations and avenues opening up, along with the government and regulatory push in Nepal, BBA in Digital Marketing graduates can choose to work in countless roles such as search engine optimization specialist, social media specialist, digital strategy specialist, content marketing manager and so forth.
Eligibility
The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.
Admission Criteria
Admission to the course is based on the candidate’s performance at the 10+2 level, or in a relevant entrance test, often followed by a round of Personal Interview.
Job Prospects
Popular areas of recruitment for such graduates include:
- IT & Software Companies
- Electronics Companies
- Digital Marketing Agencies
- Digital Marketing Department of MNCs etc.
- Data Analytics Agencies
- Online News Portals
- Magazines and Similar Publications
Curricular Structure
General Courses (10*3) = 30 Credits
Business Courses (20*3) = 60 Credits
Digital Marketing Majors (10*3) = 30 Credits
Total 120 Credits
Course Duration Four years
General Courses of BBA Digital Marketing
English Composition
English Literature
College Algebra
Art History
Sociology
Psychology
U.S. History
Introduction to Communication
Human Geography
Introduction to Ecology
Digital Marketing Majors
E-Commerce
Applied Marketing Analytics
Applied Search Marketing
Customer Relationship Management
Digital Marketing Strategy
Integrated Marketing Communication
Social Media Strategy
Pop Culture
Web Technology
Introduction to Programming
Business Courses of BBA Digital Marketing
Foundations of Business
Principles of Accounting
Concepts of Microeconomics
Concepts of Macroeconomics
Introduction to Business Writing
Introduction to Business Law
Foundations of Statistics
Introduction to Organizational Behavior
Introduction to Leadership
Principles of Marketing
Essentials of Corporate Finance
Introduction to Information Systems
Fundamentals of Decision Making
Introduction to Operations Management
Introduction to Sales Management
The Essentials of Entrepreneurship
The Necessities of International Marketing & Culture
Principles of Advertising
Introduction to Business Research
Development of Business Strategy
Students will also submit one of these papers as a part of the BBA Digital Marketing course
- Applied Research Report
- Internship Reflection Report