BBA Digital Marketing

BBA Digital Marketing

4 years
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Offering Colleges

The media consumption pattern in Nepal is changing at an unprecedented rate as increasingly people are turning to digital technologies and channels for information. The use of internet is increasing by leaps and bounds thanks to thousands of smartphone users joining the fray of internet consumers every month. King’s College, being a forerunner in world-class education promotes the entrepreneurial spirit in students on a continuous basis to bridge the gap between what the digital media industry needs and what we can offer.

Students of BBA Digital Marketing will gain detailed understanding of the overall business landscape and concepts exclusive to digital marketing, for example, search engine optimization (SEO), social media marketing (SMM), web data analysis, digital analytics etc.

Opportunities for digital marketers is vast. With new innovations and avenues opening up, along with the government and regulatory push in Nepal, BBA in Digital Marketing graduates can choose to work in countless roles such as search engine optimization specialist, social media specialist, digital strategy specialist, content marketing manager and so forth.


The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.

Admission Criteria

Admission to the course is based on the candidate’s performance at the 10+2 level, or in a relevant entrance test, often followed by a round of Personal Interview.

Job Prospects

Popular areas of recruitment for such graduates include:

  • IT & Software Companies
  • Electronics Companies
  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs etc.
  • Data Analytics Agencies
  • Online News Portals
  • Magazines and Similar Publications

Curricular Structure

General Courses                              (10*3) = 30  Credits

Business Courses                            (20*3) = 60 Credits

Digital Marketing Majors                  (10*3) = 30 Credits

Total                                                             120 Credits 

Course Duration                                           Four years 

General Courses of BBA Digital Marketing

English Composition
English Literature
College Algebra
Art History
U.S. History
Introduction to Communication
Human Geography
Introduction to Ecology

Digital Marketing Majors 

Applied Marketing Analytics
Applied Search Marketing
Customer Relationship Management
Digital Marketing Strategy
Integrated Marketing Communication
Social Media Strategy
Pop Culture
Web Technology
Introduction to Programming

Business Courses of BBA Digital Marketing

Foundations of Business
Principles of Accounting
Concepts of Microeconomics
Concepts of Macroeconomics
Introduction to Business Writing
Introduction to Business Law
Foundations of Statistics
Introduction to Organizational Behavior
Introduction to Leadership
Principles of Marketing
Essentials of Corporate Finance
Introduction to Information Systems
Fundamentals of Decision Making
Introduction to Operations Management
Introduction to Sales Management
The Essentials of Entrepreneurship
The Necessities of International Marketing & Culture
Principles of Advertising
Introduction to Business Research
Development of Business Strategy

Students will also submit one of these papers as a part of the BBA Digital Marketing course

  • Applied Research Report
  • Internship Reflection Report