The Bachelor of Business Administration (BBA), affiliated with London Metropolitan University, is a four-year program offering four specializations to help students build expertise and achieve their career goals.
The Bachelor of Business Administration (BBA), affiliated with London Metropolitan University, is a comprehensive four-year program designed to equip students with the knowledge and skills needed for a successful career in business and management. Offering four distinct specializations, the program allows students to tailor their studies to align with their interests and career aspirations, ensuring a personalized and focused academic journey.
Specializations
International Business
The International Business specialization is a dynamic course that combines academic and practical skill development with an interdisciplinary approach. It covers areas such as economics, marketing, operations, human resources, project management, law, and finance. Designed in collaboration with industry professionals, it focuses on the dynamic global market, offering insights into current business trends while exploring innovative themes relevant to the modern business environment. Students gain industry-relevant skills through practical scenarios, enhancing their problem-solving and critical-thinking abilities.
Digital Business Management
The Digital Business Management specialization provides an in-depth understanding of business processes, from concept development and strategic planning to analysis, while equipping students with essential skills for business digitization through topics like Artificial Intelligence, Big Data, Digital Business Management, and Digital Marketing.
Advertising and Marketing
The Advertising and Marketing specialization offers career-focused experience, exploring contemporary aspects of advertising, marketing communications, and public relations. It provides a strong foundation through theoretical and practical knowledge in creative advertisement development, brand management, public relations, media management, and international marketing.
Events and Tourism Management
The Events and Tourism Management specialization combines critical elements of event and tourism management with the latest marketing techniques, allowing students to develop a diverse skill set. It emphasizes academic rigor and the application of technical knowledge through practical experiences, recruitment processes, and feedback from industry professionals.
Salient Features
Career Advancement
The advanced curriculum emphasizes both professional and personal growth, equipping students to excel in competitive environments and advance their careers.
Higher Salaries
With the support of London Metropolitan University and innovative teaching methods, students are better positioned to secure higher-paying job opportunities.
Opportunities with Top Companies
An extensive alumni network, coupled with an internationally recognized degree and practical experience, enables students to compete and succeed in leading global organizations.
Eligibility
Academic Level
NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above
For A-Levels, a minimum of 3.5 credits and at least a grade of D and above
English Proficiency
English NEB XII Marks > 60% or 2.4 GPA
Applicants not meeting the criteria above for english can demonstrate their English proficiency with the following internationally recognized English Tests:
For Level 4 or Year 1 BBA
Pass in General Paper or English Language or IELTS 6 or PTE 57.
Job Prospects
International Business
- Operation Executives and Manager
- Administrative Executives and Manager
- Trade Specialist
- Import/Export Coordinator
- Foreign Service Officer
- Project Management Executives
- Sales Executives and Manager
- Research Analyst
- Entrepreneurship Routes
Digital Business Management
- Digital Marketing Analyst
- Social Media Executives and Managers
- Marketing and Research Analyst
- Consumer Behavior Analyst
- Sales Executives
- Product Manager
- Entrepreneurship Routes
Advertising and Marketing
- Marketing and Communication Executives
- Brand Executives
- Public Affairs Consultant and Executives
- Marketing Planning Consultant
- Client Relationship Executives and Manager
- Advertising Concept Development Consultant
- Copywriter
- Marketing Analyst
- Research Analyst
- Marketing and Promotions Manager
- Entrepreneurship Routes
Events and Tourism Management
- Events Management and Executives
- Leisure Executives and Managers
- Tourism Executives and Managers
- Hotel Managers and Executives
- Conference Executives and Managers
- Entrepreneurship Routes
Curricular Structure
International Business
| Year 1 | Credits |
|---|---|
| Principles of Management | 15 |
| Business Law and Ethics | 15 |
| Understanding and Managing Data | 15 |
| Principles of Marketing | 15 |
| Managing People in Organisations | 15 |
| Financial Accounting | 15 |
| Understanding the Business and Economic Environment | 15 |
| Learning Through Organisations | 15 |
| Year 2 | Credits |
|---|---|
| Leading Innovation and Entrepreneurship | 30 |
| Problem Solving: Methods and Analysis | 15 |
| Talent Resourcing and Development | 15 |
| Business Writing and Effective Communication | 15 |
| Organisation Design and Management | 15 |
| Leading, Managing and Developing People | 15 |
| Effective Project Management | 15 |
| Year 3 | Credits |
|---|---|
| Achieve Your Potential | 15 |
| Personal Finance | 15 |
| Managing Culture, Tourism and Regeneration | 30 |
| Destination Management and Marketing | 30 |
| Managing Events- Planning and Practice | 15 |
| Creative Industries and Events Policy | 15 |
| Year 4 | Credits |
|---|---|
| Learning Through Work 2 | 15 |
| Creating a Winning Business 2 | 15 |
| Developing Breakthrough Leadership Skills | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
Digital Business Management
| Year 1 | Credits |
|---|---|
| Principles of Management | 15 |
| Business Law and Ethics | 15 |
| Understanding and Managing Data | 15 |
| Principles of Marketing | 15 |
| Managing People in Organisations | 15 |
| Financial Accounting | 15 |
| Understanding the Business and Economic Environment | 15 |
| Learning Through Organisations | 15 |
| Year 2 | Credits |
|---|---|
| Leading Innovation and Entrepreneurship | 30 |
| Problem Solving: Methods and Analysis | 15 |
| Talent Resourcing and Development | 15 |
| Business Writing and Effective Communication | 15 |
| Organisation Design and Management | 15 |
| Leading, Managing and Developing People | 15 |
| Effective Project Management | 15 |
| Year 3 | Credits |
|---|---|
| Achieve Your Potential | 15 |
| Personal Finance | 15 |
| Use of Artificial Intelligence and Big Data in Business | 15 |
| Emerging Technology in Digital Business Management | 15 |
| Digital and Social Media Marketing | 15 |
| Applied Information Technology for Professional Practice | 15 |
| Digital Marketing Trends and Practice | 15 |
| International Marketing and Sales in the Digital Era | 15 |
| Year 4 | Credits |
|---|---|
| Learning Through Work 2 | 15 |
| Creating a Winning Business 2 | 15 |
| Developing Breakthrough Leadership Skills | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
Advertising and Marketing
| Year 1 | Credits |
|---|---|
| Principles of Management | 15 |
| Business Law and Ethics | 15 |
| Understanding and Managing Data | 15 |
| Principles of Marketing | 15 |
| Managing People in Organisations | 15 |
| Financial Accounting | 15 |
| Understanding the Business and Economic Environment | 15 |
| Learning Through Organisations | 15 |
| Year 2 | Credits |
|---|---|
| Leading Innovation and Entrepreneurship | 30 |
| Problem Solving: Methods and Analysis | 15 |
| Talent Resourcing and Development | 15 |
| Business Writing and Effective Communication | 15 |
| Organisation Design and Management | 15 |
| Leading, Managing and Developing People | 15 |
| Effective Project Management | 15 |
| Year 3 | Credits |
|---|---|
| Achieve Your Potential | 15 |
| Personal Finance | 15 |
| Advertisements: Theory, Process and Practice | 30 |
| Managing Brands | 15 |
| Creative Advertising and Copywriting | 15 |
| Managing Customer PR and Media Relations | 15 |
| International Marketing and Sales in the Digital Era | 15 |
| Year 4 | Credits |
|---|---|
| Learning Through Work 2 | 15 |
| Creating a Winning Business 2 | 15 |
| Developing Breakthrough Leadership Skills | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
Events and Tourism Management
| Year 1 | Credits |
|---|---|
| Principles of Management | 15 |
| Business Law and Ethics | 15 |
| Understanding and Managing Data | 15 |
| Principles of Marketing | 15 |
| Managing People in Organisations | 15 |
| Financial Accounting | 15 |
| Understanding the Business and Economic Environment | 15 |
| Learning Through Organisations | 15 |
| Year 2 | Credits |
|---|---|
| Leading Innovation and Entrepreneurship | 30 |
| Problem Solving: Methods and Analysis | 15 |
| Talent Resourcing and Development | 15 |
| Business Writing and Effective Communication | 15 |
| Organisation Design and Management | 15 |
| Leading, Managing and Developing People | 15 |
| Effective Project Management | 15 |
| Year 3 | Credits |
|---|---|
| Achieve Your Potential | 15 |
| Personal Finance | 15 |
| Managing Culture, Tourism and Regeneration | 30 |
| Destination Management and Marketing | 30 |
| Managing Events- Planning and Practice | 15 |
| Creative Industries and Events Policy | 15 |
| Year 4 | Credits |
|---|---|
| Learning Through Work 2 | 15 |
| Creating a Winning Business 2 | 15 |
| Developing Breakthrough Leadership Skills | 15 |
| Corporate Social Responsibility and Sustainability | 15 |