In today’s competitive business environment every organization looks to maximize its market position and generate customer loyalty, without which the very survival of the organization comes to question. To achieve this Marketing is one of the most vital functions in the organization. Hence also there is a high demand for qualified personnel in this department. This program BBA in Marketing aims to fulfill this human resource gap.
The curriculum of BBA Marketing is of 134 Credit Hours courses. It is designed to provide the students with the fundamentals of marketing as well as advanced tools to be successful. The curriculum combines theories with the best industry examples to show the students how to be successful in the field of marketing. The curriculum looks at international marketing practices to provide the students with extensive knowledge using real life practices. This course will be useful not only for future marketing managers but also for future entrepreneurs as they will be able to use the concepts in their ventures.
Salient Features
INTERNSHIPS
KCM believes in learning by doing. Through Internships you gain exposure to real-world problems and issues that perhaps are not found in textbooks. Internship experience is mandatory throughout the four year course. After the end of each year, you are required to work in an organization for 2 months. Furthermore, you have to devote your entire eighth semester as an intern, which will earn you 6 credits.
By the end of four years at KCM, you will have completed at least 16 weeks of internship where you will have gained first-hand experience of developing skills and personality. This will help you evaluate specific companies or specific careers prior to committing to full-time employment.
Eligibility
Students from any stream can apply for the programs. They must have completed Grade 12 or equivalent with a minimum of 50% overall aggregate score. GCE A level students must have cleared at least 3 Advanced Level courses.
Admission Criteria
The student is required to submit the application from along with the following documents:
- Transcript and certificate of grade 12 or equivalent
- Certificate and Transcript of grade 10
- Character certificate (SLC and Grade 12)
- Provisional Certificate
- Migration Certificate
- Citizenship Card
- Passport
Students who are completing their Grade 12 or equivalent can apply on a provisional basis.
Scholarship is available for academically gifted students who are in need of financial assistance.
Curricular Structure
| S.No | Courses | Credit Hours |
|---|---|---|
| 1 | The General Education Courses | |
| 1.1 | Humanities and Social Science | 9 |
| 1.2 | Language (Including English 4 Credits) | 14 |
| 1.3 | Basic Science and Mathematics | 9 |
| Total | 32 | |
| 2 | The Department Courses | |
| 2.1 | Core Courses | 45 |
| 2.2 | Required Courses in Major Field (Including Internship/Cooperative Education) | 36 |
| 2.3 | Elective Courses | 15 |
| Total | 96 | |
| 3 | Free Elective Courses | 9 |
| Grand Total | 137 |
