This specialisation focuses on an in-depth understanding of the different levels of the business management process, from concept elaboration and strategic conceptualisation to strategic analysis.
The modules provide you with the required skills and abilities that are essential for digitisation of businesses, accompanied by topics such as Artificial Intelligence, Big Data, Digital Business management, and Digital marketing.
The full course has been developed and delivered by Islington College and has been evaluated and deemed by London Metropolitan University to be of an equivalent standard and quality to that of its own provision, and therefore suitable to lead to one of its own awards.
Entry Requirement
Academic Level
NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D or above, and SEE Mathematics score of C+ (55%) or above
For A-Levels, a minimum of 3.5 credits and at least a grade of D and above
English Proficiency
English NEB XII Marks > 60% or 2.4 GPA
Applicants not meeting the aforementioned criteria for english can demonstrate their English proficiency with the following internationally recognised English Tests:
For Level 4 or Year 1 BBA
Pass in General Paper or English Language or IELTS 6 or PTE 57.
Career Prospects
- Digital Marketing Analyst
- Social Media Executives and managers
- Marketing and Research Analyst
- Consumer Behavior Analyst
- Sales Executives
- Product Manager
- Entrepreneurships routes