BBA with Specialization in Digital Business Management

BBA with Specialization in Digital Business Management

4 years

This specialization focuses on gaining a thorough understanding of the many stages of the company management process, from concept development to strategy conceptualization and analysis.

The programs cover themes such as Artificial Intelligence, Big Data, Digital Business Management, and Digital Marketing, as well as the necessary skills and talents for the digitalization of enterprises.

Salient Features

  • International standard L-T-W (Lecture, Tutorial, and Workshop) approach in teaching that provides students with practical experience beyond the classroom.
  • The updated curriculum to equip students with the ability to transfer their knowledge to use.
  • Exposure to industry's working through experiential learning as well as workshops and lecture sessions by global and local experts in the sector. 
  • Exposure to the international industry through field-based visits. 
  • Modern and practical education-based college dedicated to quality academic performance and student experience.
  • Long Experience in providing quality and industry-ready IT and Business.
  • Partnership with established international universities and institutions from UK and Singapore.
  • Contribution to society locally, nationally, and internationally.
  • Learning experience beyond textbooks and classrooms


Academic Level

NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics score of C+ (50%) or above

For A-Levels, a minimum of 3.5 credits and at least a grade of D and above

English Proficiency

English NEB XII Marks > 60% or 2.4 GPA

Curricular Structure

Year 1

Principles of Management Credits: 15
Business Law and Ethics Credits: 15
Understanding and Managing Data Credits: 15
Principles of Marketing Credits: 15
Managing People in Organisations Credits: 15
Financial Accounting Credits: 15
Understanding the Business and Economic Environment Credits: 15
Learning Through Organisations Credits: 15

Year 2

Leading Innovation and Entrepreneurship Credits: 30
Problem Solving: Methods and Analysis Credits: 15
Talent Resourcing and Development Credits: 15
Business Writing and Effective Communication Credits: 15
Organisation Design and Management Credits: 15
Leading, Managing and Developing People Credits: 15
Effective Project Management Credits: 15

Year 3

Achieve Your Potential Credits: 15
Personal Finance Credits: 15
Use of Artificial Intelligence and Big Data in Business Credits: 15
Emerging Technology in Digital Business Management Credits: 15
Digital and Social Media Marketing Credits: 15
Applied Information Technology for Professional Practice Credits: 15
Digital Marketing Trends and Practice Credits: 15
International Marketing and Sales in the Digital Era Credits: 15

Year 4

Learning through Work 2 Credits: 15
Creating a Winning Business 2 Credits: 15
Developing Breakthrough Leadership Skills Credits: 15
Corporate Social Responsibility and Sustainability Credits: 15