The course takes a progressive and critical approach to the ways in which organizations identify and respond to their customers’ needs by exploring essential marketing concepts and tools and showing how to apply them successfully and effectively. It aims to provide you with an in-depth overview of current business and marketing topics as well as the skills needed for a job in this field. 

The curriculum is designed such that it offers you with entrepreneurial abilities and understanding that will allow you to establish your own firm in addition to gaining the skills and knowledge necessary for a career in business management or as a professional marketer.

Career Opportunities

  • Market Researcher | Marketing Communications Manager
  • Media Research Analyst | Media Buyer Brand Manager
  • Direct Marketing Manager | Event Marketing Specialist