This course will give you hands-on experience in modern advertising, marketing communications, and public relations while also preparing you for a profession. It provides a foundation in creative advertisement development, brand management, public relations, media management, and worldwide marketing by combining theoretical and practical expertise.
Salient Features
- International standard L-T-W (Lecture, Tutorial, and Workshop) approach in teaching that provides students with practical experience beyond the classroom.
- The updated curriculum to equip students with the ability to transfer their knowledge to use.
- Exposure to industry's working through experiential learning as well as workshops and lecture sessions by global and local experts in the sector.
- Exposure to the international industry through field-based visits.
- Modern and practical education-based college dedicated to quality academic performance and student experience.
- Long Experience in providing quality and industry-ready IT and Business.
- Partnership with established international universities and institutions from UK and Singapore.
- Contribution to society locally, nationally, and internationally.
- Learning experience beyond textbooks and classrooms
Eligibility
Academic Level
NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics score of C+ (50%) or above
For A-Levels, a minimum of 3.5 credits and at least a grade of D and above
English Proficiency
English NEB XII Marks > 60% or 2.4 GPA
Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognized English Tests:
For Level 4 or Year 1 BIT
Pass in General Paper or English Language or IELTS 6 or PTE 53
Students not meeting the aforementioned criteria will have to pursue University Foundation Course (UFC). UFC is a one-year academic program of London Metropolitan University (LMU) designed to fulfill undergraduate admission requirements.
Curricular Structure
Year 1
| Principles of Management | Credits: 15 |
| Business Law and Ethics | Credits: 15 |
| Understanding and Managing Data | Credits: 15 |
| Principles of Marketing | Credits: 15 |
| Managing People in Organisations | Credits: 15 |
| Financial Accounting | Credits: 15 |
| Understanding the Business and Economic Environment | Credits: 15 |
| Learning Through Organisations | Credits: 15 |
Year 2
| Leading Innovation and Entrepreneurship | Credits: 30 |
| Problem Solving: Methods and Analysis | Credits: 15 |
| Talent Resourcing and Development | Credits: 15 |
| Business Writing and Effective Communication | Credits: 15 |
| Organisation Design and Management | Credits: 15 |
| Leading, Managing, and Developing People | Credits: 15 |
| Effective Project Management | Credits: 15 |
Year 3
| Achieve Your Potential | Credits: 15 |
| Personal Finance | Credits: 15 |
| Advertisements: Theory, Process and Practice | Credits: 30 |
| Managing Brands | Credits: 15 |
| Creative Advertising and Copywriting | Credits: 15 |
| Managing Customer PR and Media Relations | Credits: 15 |
| International Marketing and Sales in the Digital Era | Credits: 15 |
Year 4
| Learning through Work 2 | Credits: 15 |
| Creating a Winning Business 2 | Credits: 15 |
| Developing Breakthrough Leadership Skills | Credits: 15 |
| Corporate Social Responsibility and Sustainability | Credits: 15 |