BBA with Specialization in Advertising and Marketing

BBA with Specialization in Advertising and Marketing

4 years

This course will give you hands-on experience in modern advertising, marketing communications, and public relations while also preparing you for a profession. It provides a foundation in creative advertisement development, brand management, public relations, media management, and worldwide marketing by combining theoretical and practical expertise.

Salient Features

  • International standard L-T-W (Lecture, Tutorial, and Workshop) approach in teaching that provides students with practical experience beyond the classroom.
  • The updated curriculum to equip students with the ability to transfer their knowledge to use.
  • Exposure to industry's working through experiential learning as well as workshops and lecture sessions by global and local experts in the sector. 
  • Exposure to the international industry through field-based visits. 
  • Modern and practical education-based college dedicated to quality academic performance and student experience.
  • Long Experience in providing quality and industry-ready IT and Business.
  • Partnership with established international universities and institutions from UK and Singapore.
  • Contribution to society locally, nationally, and internationally.
  • Learning experience beyond textbooks and classrooms


Academic Level

NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics score of C+ (50%) or above

For A-Levels, a minimum of 3.5 credits and at least a grade of D and above

English Proficiency

English NEB XII Marks > 60% or 2.4 GPA

Applicants not meeting the aforementioned criteria for English can demonstrate their English proficiency with the following internationally recognized English Tests:

For Level 4 or Year 1 BIT

Pass in General Paper or English Language or IELTS 6 or PTE 53

Students not meeting the aforementioned criteria will have to pursue University Foundation Course (UFC). UFC is a one-year academic program of London Metropolitan University (LMU) designed to fulfill undergraduate admission requirements.

Curricular Structure

Year 1

Principles of Management Credits: 15
Business Law and Ethics Credits: 15
Understanding and Managing Data Credits: 15
Principles of Marketing Credits: 15
Managing People in Organisations Credits: 15
Financial Accounting Credits: 15
Understanding the Business and Economic Environment Credits: 15
Learning Through Organisations Credits: 15

Year 2

Leading Innovation and Entrepreneurship Credits: 30
Problem Solving: Methods and Analysis Credits: 15
Talent Resourcing and Development Credits: 15
Business Writing and Effective Communication Credits: 15
Organisation Design and Management Credits: 15
Leading, Managing, and Developing People Credits: 15
Effective Project Management Credits: 15

Year 3

Achieve Your Potential Credits: 15
Personal Finance Credits: 15
Advertisements: Theory, Process and Practice Credits: 30
Managing Brands Credits: 15
Creative Advertising and Copywriting Credits: 15
Managing Customer PR and Media Relations Credits: 15
International Marketing and Sales in the Digital Era Credits: 15

Year 4

Learning through Work 2 Credits: 15
Creating a Winning Business 2 Credits: 15
Developing Breakthrough Leadership Skills Credits: 15
Corporate Social Responsibility and Sustainability Credits: 15