These programs are designed to meet the growing demand for high-quality, specialization-oriented management education in the South Asian region. With a focus on academic rigor and industry relevance, these new programs aim to prepare graduates for a competitive job market and advanced management education.

The BBA (Hons) and BBA (Emphasis) programs significantly enhance the academic standards of KUSOM's existing BBA program. By enriching and refining course content, improving delivery methods, and strengthening the evaluation process, these programs ensure that students gain targeted competencies essential for success in the business world.

Enabling Objectives  After completing all the curricular and co-curricular requirements of BBA (Hons) and BBA (Emphasis) programs, the graduating students will be able to:

• Use critical thinking, analytical skills and conceptual ability to understand and solve problems in business and in life;
• Build a broad-based intellectual curiosity, ability and articulation towards managerial and social issues that help bring multiple perspectives to the task of addressing them;
• Exercise  practically- relevant and theoretically- sound knowledge of management in start-up career in management and other professions;
• Exhibit superior scholastic orientation and performance in approaching both academic and managerial tasks;
• Demonstrate advanced competencies in one emphasis area of management to build career or pursue further study in the field;
• Practice professional, social, ethical and personal values and behaviors required in exercising professionalism in management;
• Develop research orientation in addressing business and social issues and handle them in a systematic way;
• Engage in continuous self-learning and professional growth for individual and institutional development; and
• Meet market need of certain managerial specialization competencies just below MBA level.