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The course provides students with a general overview of business administration and is well suited to those seeking to attain professional expertise in the general management area. The program focuses on preparing managers for their challenging role in a global environment for a management role in a public or private organization. The program looks forward to catering to the needs of business professionals in the next 20 years. It focuses on providing leadership within their organizations and the business community more broadly.
The curriculum of the BBA Program has been meticulously designed based on the wisdom of the past with an eye for the future. This program aims to prepare graduates who will possess a set of skills, attributes, and values that will equip them to become constructive and contributing leaders in an increasingly globalized and complex environment. It is an intensive program extending over a period of four years, consisting of eight semesters and comprising 120 credit hours.