Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) is a practical-based full-time management programme of Purbanchal University of 120 credit hours. The BBA program consists of eight semesters, completed over four academic years. Students have the option to specialize in a subject of their choice and must complete an intensive internship in the seventh semester. The objective of the course is to produce global-standard middle-level managers & entrepreneurs with new insights and high morale to meet the needs of the 21st century. As BBA is business-focused, the skills needed for business management are imparted during the course.

BBA program aims to provide an active learning environment that fosters and sustains our students growth in professional competence, boarder skills, poise and values essential for responsible citizens and leaders in the local business community and beyond.

Scope

Management Trainee.
Business Development Executive.
Sales Manager.
Startup Founder.
Business Consultant.
Investment Banker.
Credit Analyst.
Risk Manager.
Financial Planner.
Brand Manager.
Digital Marketing Specialist.
Market Research Analyst.
HR Manager.
Administrative Officer.
Program Coordinator.
Public Relations Specialist.
Hospital Administrator.
Business Analyst.
Project Manager.
Store Manager.
Merchandising Manager.
Product Manager.

Eligibility:

Minimum D Grade in each subject of Grade 11 and 12 with a CGPA of 2.00 or more for BBA.

Curricular Structure

Semester	Course Title	Credit Hours
First Semester	English I	3
	Microeconomics	3
	Business Mathematics	3
	Financial Accounting and Analysis	3
	Fundamentals of Management	3
	Semester Total	15
Second Semester	English II	3
	Macroeconomics	3
	Statistics for Business Decisions	3
	Cost and Management Accounting	3
	Introduction to Marketing	3
	Semester Total	15
Third Semester	Nepalese Business Environment I	3
	Quantitative Techniques for Management	3
	Human Resource Management	3
	IT Tools for Business	3
	The legal aspect of Business	3
	Semester Total	15
Fourth Semester	Nepalese Business Environment II	3
	Production Management	3
	Financial Management	3
	Introduction to Spreadsheets and Data Visualization	3
	Taxation and Auditing	3
	Semester Total	15
Fifth Semester	Project Management	3
	Banking and Insurance	3
	Entrepreneurship	3
	Organization Behavior and Business Ethics	3
	Database Management	3
	Semester Total	15
Sixth Semester	Total Quality Management	3
	Research Methodology and Report Writing	3
	Corporate Governance	2
	Social Media Marketing	2
	Management Information System	3
	Semester Total	13
Seventh Semester	Supply Chain Management	2
	Digital Business	2
	International Business	3
	Internship	5
	Semester Total	12
Eighth Semester	Strategic Management	3
	Blockchain AI in Business	2
	Semester Total	5

Specialization Areas

Marketing

Consumer Behavior
Advertising and Sales Promotion
Sales and Distribution Management
Marketing of Services
Brand Management OR Retail Management

Finance

Capital Structures
Working Capital Management
Financial Institutions and Market
Financial Derivatives and Risk Management
Capital Investment and Financing Decisions OR Security Analysis and Portfolio Management

Human Resource Management

Designing and Managing HR Systems
Training and Development
Organization Development
Leadership and Team Building
Industrial Relations OR Conflict Management and Negotiation

Accounting

Advanced Cost Accounting
Advanced Management Accounting
Taxation Practices in Nepal
Auditing
Budgeting OR Company Accounts

International Business

International Marketing
International Finance
Cross-cultural Negotiations
Export Promotion Management
Forex Management OR Foreign Language (Any one UN language except English)

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