When celebrities go into drug rehab or when businesses are guilty of fraud, there’s only one thing to do: hire a public relations (PR) specialist. PR specialists do more than put a positive spin on their client’s less-than-admirable activities. They also spread the word when they’ve done something good, like winning an Academy Award or donating money to a charity.
And how do PR specialists get the word out? They spend much of their time writing press releases and pitching story ideas to reporters.
PR specialists promote people and organizations. They work in a variety of settings, from corporations to government agencies. Many serve private clients.
As a PR specialist, you might write speeches for the president of the company.
A good writer with the gift of gab: you’ll do a lot of writing and talking in PR. An outgoing personality is also a plus, as you’ll need to understand and interact with many people.
“Never lie. Your credibility is one of your most important assets.” -- Michael, PR Specialist