To be known nationally and internationally as the best university for:
- Professionally recognised and practice-oriented programmes, which contribute to an outstanding learning experience and generate excellent graduate employment opportunities and outcomes for all students.
- Connecting and working with our local and regional economy, businesses and communities and international partners to advance knowledge, and to advance the health, sustainability and prosperity of our locality and region.
- Being digitally advanced, agile and responsive in the way we work, embracing and leading change to create new sustainable opportunities.
- Being inclusive and global in outlook and approach.