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A strong brand is crucial for differentiating yourself in a crowded market and establishing a meaningful connection with your audience. This hands-on training program is designed to elevate your business from being just another option to becoming the preferred choice. You will go beyond theoretical knowledge to master both the art and science of branding. This includes understanding the core concepts that drive customer loyalty and developing effective strategies for differentiation. Learn how to build, grow, and protect the value of your brand. Don’t just compete, aim to dominate the market. Start creating a brand with a lasting impact today.
Objectives of the course
This training program will help participants:
Understand the basic concepts and terminologies of branding.
Gain a comprehensive understanding of Branding principles.
Know the methods for creating sustainable brand differentiation in competitive markets.
Learn strategies for developing, growing, protecting, and enhancing brand value.
Learn practical tools for brand development while maintaining theoretical rigor.
Curricular Structure
Understanding Brand and branding
Brand Management Process
Diagnosis
Targeting and Positioning
Brand Elements and Brand Objectives
Brand Architecture and Brand Portfolio
Execution
