BBM (Hons) - E Business

Direct Entry to Level 1 of the Degree:

• Successful completion of 1 0+2 or equivalent (any discipline) with minimum 50% marks in Mathematics at SEE level; or
• Successful completion of A-Level with at least a pass in 2 subjects and successful completion of 0-Level or equivalent with credit in Mathematics; or
• Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent with credit in Mathematics; or
• A qualification that APU accepts as equivalent to the above

Direct Entry to Level 2 of the Degree:

• Successful completion of Level 1 of an APU Computing & Technology Programme; or
• A Diploma in Computer Science, Information Systems, Information Technology, Software Engineering or equivalent with a minimum CGPA of 2.5; or
• Any other Diploma with a minimum CGPA of 2.5, and credit in Mathematics at SPM level; or
• A qualification that APU accepts as equivalent to the above.

English Requirements

• IELTS: 6.0
• TOEFL: 79-80 (Internet Based Test), 550 (Paper Based Test), 213 (Computer Based Test)
• Other Certification or Evidence of English Proficiency that APU accepts as equivalent to the above
• Applicants who do not possess the above will be required to sit for the APU English Placement Test, and based on the outcome of the test may be required to attend the APU Intensive English Programme (IEP) prior to commencement of the Degree programme.

Career Options: 

• General Administrator
• Banking Manager
• Business Development Manager
• Finance Manager
• Human Resource Manager
• Logistic and Supply Chain Manager
• Operation Manager
• Procurement Manager
• Project Manager
• Sales and Marketing Manager
• Market Researcher
• Business Consultant
• Business Research Analyst
• Entrepreneur

Each degree is divided into three levels which denote the academic standards, where completion of level 3 is the Honours standard. For Full-time students each level corresponds to a year of study. Each year of full-time study comprises of 2 semesters each of 6 months. Each semester comprises minimum of 16 weeks of teaching weeks and 2 weeks of additional independent learning & assessment.

LEVEL 1

You will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose you towards business & communication skills, computing & IT skills, quantitative skills, and independent learning. All Business Management programmes have a common first year so that you will get a solid grounding inbusiness management theories and practices.

Common Modules

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Business Law
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills

LEVEL 2

You will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanding in functional management in various areas will be developed as well. You will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture your independent learning to prepare you for the workplace and for further research.

INTERNSHIP

Students will undertake an Internship/Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

Common Modules

• Behavioural Science in the Organisation
• Business Ethics and Governance
• Business Research Methods
• Delivering Customer Value
• Integrated Business Process with SAP ERP System
• Managing Finance

Specialised Modules

• E-Business Management
• E-Commerce
• E-Marketing
• Critical Thinking in Management
• Operations Management
• Creativity and Innovatio
• INTERNSHIP (12 weeks)

LEVEL 3

Students will make use of their previous studies and industrial experience to extend your familiarity in tackling more practical and modern issues of e-Business, such as search engine optimisation and techniques, understanding of e-business system operations and more. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of stud

Modules

• Corporate Finance
• Strategic Management

Specialised and Option Modules

• E- Business Project
• E-Business Procurement
• E-Business Strategy
• Contemporary Management
• Global Marketing
• Investigation in E-Business
• Managing Change
• Integrated Marketing Communications
• Internet Payment Systems

Career options

• New Business Development Manager
• Marketing Manager
• E-Business Consultant
• Technoprenuer
• Online Marketing Specialist
• Digital Advertising Specialist
• Digital Marketing Manager
• Sales and Marketing Manager
• E-Commerce Specialist
• Digital Marketing Analyst
• Web Analytics Manager
• Social Media Evangelist