Bachelor of Arts MICE (Event) Management

Bachelor of Arts MICE (Event) Management

Bachelors
·
4 years
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The BA in MICE (Event) Management program, affiliated with Sripatum University, offers a comprehensive 130-credit curriculum designed to equip students with the knowledge and skills necessary for success in the dynamic events industry.

The program covers event planning, design, marketing, budgeting, risk management, and execution. Students gain practical experience through hands-on projects, internships, and industry interactions. The curriculum also emphasizes leadership, communication, and problem-solving skills, preparing graduates for a wide range of career opportunities in event management, hospitality, tourism, and related fields.

Salient Features

Embark on an exciting journey into the dynamic world of events and conferences with a BA in MICE (Event) Management. Here's why this program is your gateway to a successful career in the thriving events industry:

  1. Experienced Faculty with Industry Expertise: Learn from seasoned professionals with real-world experience in organizing and managing successful events, ensuring you receive practical and relevant education.
  2. Strong Industry Connections: Benefit from the university's network of event industry partners, offering opportunities for internships, job placements, and networking with potential employers.
  3. Focus on Practical Skills: Go beyond theory with hands-on learning experiences, simulations, and real-world projects that prepare you for the challenges and complexities of event management.
  4. Emphasis on Creativity and Innovation: Develop your creative thinking and problem-solving skills to design unique and memorable events that stand out in a competitive market.
  5. Holistic Development: Cultivate essential soft skills such as communication, leadership, negotiation, and time management, which are crucial for success in the event industry.

Eligibility

 

Job Prospects

  1. Event Planner/Coordinator: Orchestrates events of all sizes, from intimate gatherings to large-scale conferences, ensuring seamless execution and unforgettable experiences.
  2. Conference/Exhibition Organizer: This profession specializes in large-scale events, managing exhibitor relations, coordinating logistics, and maximizing attendee engagement.
  3. Event Marketing Specialist: Develops and implements marketing strategies to promote events, attract attendees, and build brand awareness through various channels.
  4. Venue Manager: Oversees the operations of event venues, manages bookings, coordinates with vendors, and ensures a smooth and successful event experience for clients and attendees.
  5. Destination Management Executive: Curates unique experiences for MICE groups, coordinating travel, accommodation, and activities to showcase the best of a destination.