BA (Hons) Marketing with Digital Communication

BA (Hons) Marketing with Digital Communication

4 years

Marketing is more important to businesses now than ever due to its ability to recognize potential, contour insights, and gross proceeds. It is a continuously shifting field of study that responds to technological advancements and customer behavior.

BA (Hons) Marketing with Digital Communication degree will provide you with the technical skills required to succeed in the dynamic marketing field. Digital marketing promotes brands by interacting with potential customers digitally and via other forms of Digital Communication.

The program not only gives you the marketing knowledge you need but also the soft skills employers want to see, enabling you to start having an impact as soon as you graduate. This program is one of five marketing degrees created to address a variety of marketing disciplines.


Salient Features

  • develop a broad understanding of marketing fundamentals, brand dynamics, business, media planning, social media development, and creative cooperation.
  • an ability to engage and convert the audience through digital marketing for a brand or a business.
  • develop an ability to plan and execute digital marketing concepts practically to generate measurable campaign results.
  • at least 9 months of professional internship experience in digital marketing.
  • a connection to an innovative team to progress in digital marketing.
  • equip students with the ability to apply marketing with digital communication theory and practice in a variety of business situations.
  • develop key transferable skills that are essential to a career in marketing.
  • provide students with the opportunity to develop specialist marketing skills of their choice.
  • recognized by the Chartered Institute of Marketing and Tribhuwan University.


Students who want to enroll in the program must have 

  • At least 55% in +2 (or Equivalent)
  • At least a GPA of 2.0 in your +2 (Science/Management) or equivalent degree

Job Prospects

BA (Hons) Marketing with Digital Communication graduates can apply for job posts like Digital Manager, Marketing Manager, Digital Marketing Expert, Digital Marketing Consultant, Advertisement Expert, Brand Manager, Paid Media Expert, Content Creator and so on.

Most of the companies seeks digital marketing experts these days.

Curricular Structure

Yearwise breakdown of the course

First Year

Subjects  Credits
Principle of Marketing 20
Developing Your Personal Brand 20
Creative Concepts and Design 20
Consumer Behaviour 20
Finance for Managers 20
Content Marketing 20

Second Year

Subjects Credits
Brand Dynamics and Activation 20
Data, Insights, and Analytics 20
Marketing Communication Planning 20
Experience Design 20
Digital Communication and Influencer Marketing 20
MarTech and Automation 20

Third Year

Subjects Credits
Professional Placement Year 120

Fourth Year

Subjects Credits
Marketing Strategy and Leadership 20
One Planet Business 20
Digital Enterprise 20
Digital Analytics for Marketing 20

Total Credit Hours                                                               440