Sales Manager directs the actual distribution or movement of a product or service to the customer. The work of a Sales Manager revolves around coordinating sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Sales Manager needs to analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Knowledge of principles and methods for showing, promoting, and selling products or services can be a bonus for the Sales Manager. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Sales Manager also can benefit from the knowledge of principles and processes for providing customer and personal services.
Some of the duties required to be done by a Sales Manager: