Teenagers generally don’t watch the same television shows as Wall Street executives, and most kids don’t listen to the same radio stations as their parents. No one knows this better than program directors, whose job it is to analyze the media market and plan their programs accordingly. By knowing their audiences inside and out, program directors decide which songs to play or which television shows to air -- and when to do it. An MTV reality show does better at 9 p.m. than at 9 a.m., for example.
Program directors choose the content of radio and television shows to meet their audience's needs.
There’s a good chance you’ll have to do an unpaid internship to get your foot in the door in this highly competitive industry.
A true radio or television junkie tuned into popular culture: as a program director, you’ll eat, breathe, and sleep the stuff. If you do your best work under pressure, even better.