Just do it. Think different. Got milk? If topping slogans like these is a challenge that gets your adrenaline going, you could be a copywriter in the making. Just as songwriters use catchy hooks to write hit songs, copywriters use clever wordplay to write ads that people don’t forget. Whether it’s a print ad, radio script, billboard, or promotional flyer, it’s the copywriter’s job to lure the consumer through the written word.
Copywriters use the written word to entice consumers to buy products.
“You need to think on your feet and have the confidence to protect your good work.” John, Brand Manager, Advertising
In love with language -- otherwise, why be a writer? A sharp wit is key, too, as humor is often at the heart of good copy writing.
You won’t get a byline as a copywriter, so check your ego at the door.