How much do teens spend on video games? What kinds of movies are most popular with college students? How much is too much for a hot cup of coffee? Market researchers and survey researchers uncover the answers to questions like these. Their methods include everything from telephone and Internet surveys to focus groups to studies of past sales.
Once these answers are discovered, they're used to create better products, ad campaigns, promotions, and more. In short, it’s the mission of market and survey researchers to know everything there is to know about customer satisfaction.
Market and survey researchers both collect information about the public. Market researchers also analyze information, including business statistics.
Political polls are the products of survey researchers.
A clear communicator who is good with numbers and able to draw conclusions from facts.
Hollywood studios sometimes change the endings of movies in response to the comments of a select audience that sees it before it opens nationwide.