Do you prefer Google or Yahoo? The websites in your “favorites” list are there for a reason -- probably a combination of visual appeal and usability. Creating that perfect combination is what Web designers do for a living. By using type (lettering), images, and other visual devices, Web designers create a digital playground where consumers can find the information they need while enjoying the ride.
Web designers combine art skills with business savvy to create the look and feel, as well as structure, of websites that are both eye-pleasing and user-friendly.
“Web design presents complex challenges. You need to combine art, design, illustration, and computer science to achieve a user-friendly experience.” Gary, Freelance Web Designer
Part artist, part computer geek: you’ll need to master a huge variety of software programs, from HTML to Web design and multimedia design tools. Equal parts creativity and business sense will also help you succeed.
“Design’s a very strict discipline: there’s integration of typography and art and business and culture and strategy and a lot of things that make it work well.” Steve, Chairman, graphic design firm.