The objective of the BBS programme at Sahara Campus is to develop students into competent managers for any sector of organized activity. The program is based on the principle that graduates will spend a major portion of their life in a constantly changing environment. Therefore, the student should have an opportunity to obtain a broad knowledge of the concepts and reality-based skills underlying the operation and management of organizations.
Upon graduation, a student should be equipped to function as a manager in business, industry, and government. The graduate should also have a variety of career opportunities in different sectors of business including entrepreneurship and create much-needed jobs for others.
The BBS program especially attempts to: