The BBM (Hons.) E-Business program is a three-year undergraduate course designed to provide students with a comprehensive understanding of e-business concepts, strategies, and practices. With a total of 123 credit hours, this program offers students a well-rounded education in the field of e-business, combining theoretical knowledge with practical application. The program encompasses 36 intensive modules focused on e-business, 21 tailor-made assignments, and includes an internship placement at leading e-business enterprises.
The curriculum covers subjects such as marketing, finance, human resource management, entrepreneurship, and organizational behavior. Through case studies, group projects, and industry interactions, students develop a holistic understanding of business operations and acquire the necessary skills to succeed in managerial roles. Graduates of the BBM program can pursue careers in areas such as marketing, finance, human resources, and consulting.