HSEB's code of conduct regarding advertising ceiling for Higher Secondary Schools

2014-04-05

edusanjal

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In this blog post  edusanjal is sharing the information regarding the code of conduct Higher secondary schools must follow while advertising to attract new students. The HSEB Code of conduct have restricted the schools for the amount of money to spend, use of photos of high ranked officials and their students, putting hoarding boards outside school premises among others.

If schools are found flouting this rule and regulation, HSEB have the power to fine them, to punish and warn them and even to annul their affiliation.

Main points regarding advertising rule/regulation, schools must follow.

  1. Higher Secondary schools are not allowed to place their hoarding boards outside school premises. Keeping hoarding boards outside school premises is a punishable act and a higher secondary education board or a district education office or Department of education can fine or even punish those schools.

  2. None of the higher secondary schools are allowed to run showy and costly advertisements. The advertising ceiling is as follows:

  3. Schools inside Kathmandu valley: Rs, 5,00000 (5 lakh) only

  4. Schools in Sub-metropolitan cities: Rs, 3, 00000 (3 lakh) only

  5. Schools in metropolitan cities: Rs, 1, 50, 000 (one lakh, 50 thousands) only

  6. Schools located in VDCs: Rs, 50,000 (fifty thousands) only

If schools are found flouting this rule/regulation, Higher secondary education board can fine, punish on the basis of following criteria

  1. If advertisement cost exceed by 10%: Rs, 50,000 fine

  2. If advertisement cost exceed by 20%: Rs, 1,00,000 fine

  3. If advertisement cost exceed by 50%: Rs, 2,50,000 fine

  4. if advertisement cost exceed by >50%: Rs 5, 00,000 fine. Higher secondary education board will warn schools who exceeds >50% advertisement ceilings. If that school repeat the same mistake affiliation of that school will be annulled.

 

  1. Schools are not allowed to use the name or photos of president, Prime minister, ministers, secretaries, or any other current or ex-high ranked officials; schools are also prohibited to use the name or photos of their students during advertisement campaigns.

If schools are found flouting this rule, Higher Secondary Education Board can punish or fine those schools as mentioned belows.

  1. For the first time use of such photos/names: Rs, 50,000 fine and warning
  2. For the second time use of such photos/names: Rs, 1,00,000 fine and punishment
  3. For the third time use of such photos/names: Rs. 2,00,000 fine and the affiliation of such schools can be annulled.